Field Notes — Corehold, Dubai
Honest notes from the ownership side of software.
What business systems really cost, when custom software beats SaaS, and when AI actually pays off — written by the studio that builds owned infrastructure, with no tool to sell you a subscription for.
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The real cost of renting your software stack: a UAE business breakdown
A mid-size company's typical subscription stack, priced line by line — and what five years of renting actually buys: nothing. The math your accountant hasn't shown you.
Custom software vs. SaaS: when owning beats renting — and when it doesn't
An honest decision framework from a studio that builds custom systems: the five situations where SaaS is genuinely the right call, and the five where it quietly bleeds you.
Does your business actually need AI? An honest framework
Most companies are buying AI subscriptions the way they once bought gym memberships. Where AI genuinely compounds inside a business, where it's theater — and how to tell before you spend.